Coffee Concentrate Cellini is the answer to an international market increasingly oriented toward mixability: an intense, ready-to-use coffee base that enables cold recipes, non-alcoholic (and alcoholic) signature drinks, desserts and contemporary milk-based creations. A solution that speaks the language of new generations: fast, customizable, social-friendly. Originality and relevance It turns Italian espresso into a versatile “liquid ingredient”, designed for consumers who want to recreate coffee-shop drinks at home, as well as for bars and pastry shops. From a technological perspective, it introduces a new professional “tool”: a single, standardized product to create multiple recipes, reducing technical complexity, eliminating the need for dedicated equipment and ensuring maximum repeatability of the result. Sustainability The concentrated format allows numerous preparations from a single pack, with a potential positive impact on packaging, logistics and waste compared with single-serve portions and ready-to-drink beverages. Precise dosing helps reduce product waste and optimize coffee usage for each recipe, streamlining stock management. Target and benefits It addresses new generations of consumers looking for creative yet immediate coffee experiences and, more broadly, all consumers interested in new ways of enjoying coffee. It is also designed for out-of-home operators, for whom it simplifies workflow, broadens the range of coffee-based beverages and enables the development of modern consumption formats.