MARCA 2026: A Record-Breaking Edition with Over 25,000 Visitors and a +30% Market Share for Private Label

The 22nd edition of MARCA by BolognaFiere & ADM has come to a close, marking a milestone that confirms the consolidation of Private Label as a strategic pillar of the national economy and the European retail sector. The results achieved demonstrate the maturity of a community capable of generating added value equal to 10% of Italy’s GDP.

The Key Figures Behind the Success of MARCA 2026

The event recorded numbers that represent a turning point for Modern Trade, reaffirming its status as the sector’s leading appointment:

• 25,070 professional visitors (+9% compared to 2025).
• 1,540 exhibiting companies (+18%) and a sold-out exhibition area.
• 28 large-scale retailing and distribution groups present with their own stands.
• Over 5,000 qualified buyers, including 300 from 30 foreign countries.

Private Label: a Market and Innovation Leader

According to data from the 22nd Marca Report by Circana, Private Label has officially exceeded 30% market share, reaching a value of € 31.5 billion. No longer merely a synonym for affordability, PL is now driving innovation across premium, wellness, and sustainability segments.

The fair’s ecosystem enhanced the entire supply chain through its dedicated “micro-worlds”:

• MARCA Fresh: Exhibition space doubled to celebrate excellence in fresh produce.
• MARCA Tech: The hub for packaging, logistics, and upstream services.
• MARCA Trend & Awards: The observatory of retailers’ innovations and home to the awards for Best Innovation Product and Best Copacker Profile.

International Outlook and Social Commitment

The success of the International Buyers Program, with a 13% increase in B2B meetings, confirms the global appeal of the event. MARCA 2026 also reinforced its connection with the local community: uncollected products were donated to Caritas Bologna to support families in need.

Save the Dates

The international network continues with MARCA Poland (April) and MARCA China (September). The next edition of MARCA by BolognaFiere & ADM in Bologna is scheduled for 13–14 January 2027.