MARCA Poland 2026: Join Us at the Italian Embassy in Warsaw on March 31

Before the fair opens in Poznań, MARCA Poland makes its official industry debut at a high-level press and industry presentation hosted at the Embassy of Italy in Warsaw on March 31, 2026.

The event brings together institutional representatives, media and industry leaders for a morning dedicated to the Private Label opportunity in Central and Eastern Europe. The programme opens with welcome remarks from H.E. Luca Franchetti Pardo, Ambassador of Italy to Poland, and Roberto Cafiero, Director of the Italian Trade Agency Warsaw Office - a signal of the strategic relevance this market holds at institutional level.

Filip Bittner, Vice President of MTP Grupa, and Rossano Bozzi, Business Unit Director at BolognaFiere, will introduce MARCA Poland 2026 and its ambitions for the region.

The centrepiece of the morning is a high-level industry session - Private Label Talk: Central and Eastern European Insights with a Spotlight on Poland and Italy - featuring Alex Chiesa, Retail Senior Manager Sales & Insights at Circana, with contributions from leading players in modern retail. The session will map the evolution of the Private Label market across the region, with the Italian Private Label model as a benchmark and reference point.

A Q&A session with media follows, with an Italian light lunch closing the morning - a networking opportunity with speakers, journalists and industry representatives.