The Marca Awards continue their international journey and arrive at Marca Poland 2026

Not only an award dedicated to excellence in Private Label, but a true traveling exhibition of innovation in the Private Label sector.

After the great success in Bologna, the Marca Awards – Best Innovation Product exhibition will take center stage at Marca Poland 2026 at the Poznań Congress Center, where the most innovative products among the more than 300 entries submitted for the latest edition of Marca by BolognaFiere & ADM will be showcased.

The initiative, designed to highlight the most advanced solutions in Private Label, brings to Poland a selection of products that fully enter the Marca International Network, creating a bridge between markets and new business opportunities at the European level.

The exhibition will feature the 15 finalist products belonging to the five competing categories:

• Sustainability
• Food Wellness
• Indoor & Outdoor Non-Food Wellness
• Origin, Provenance, Supply Chain & Transparency
• Tech

Visitors to Marca Poland will have the opportunity to discover up close the products selected for their ability to anticipate emerging consumer trends, a representation of the best innovation in the Private Label sector. 

Confirming the project’s growing international scope, it is worth noting that the finalists were voted by international buyers who participated in the Hosted Buyers Program during the most recent edition of Marca.

Marca Awards thus reaffirms itself as an exhibition pathway traveling across key markets, offering buyers and professionals an exclusive perspective on the most relevant innovations and trends in retail.