The protagonists of the Private Label

The protagonists of the Private Label

Marca Awards, organized by Marca by BolognaFiere & ADM in collaboration with PL Magazine by Edizioni DM, is the competition that celebrates the key players in Private Label through two complementary awards:

• Best Innovation Product – product innovation in the Private Label world, with a special focus on internationalization
• Best Copacker Profile – excellence and reliability of Private Label partners

The 2026 edition saw the participation of over 300 products in the MARCA Trend Area, the exhibition space that represents the beating heart of Marca by BolognaFiere & ADM. It is the reference point for those wishing to stay updated on new Private Label trends, also thanks to the presence of the Retail Brand Area with the traditional showcases with the new products of the large-scale retailing and distribution groups that exhibit at the event.

Discover the finalists and winners of the Marca Awards 2026

WINNERS OF BEST INNOVATION PRODUCT 2026

WINNERS OF BEST COPACKER PROFILE 2026