Marca China
Marca China 2026: The 5th Edition Kicks Off This September
The 5th edition of Marca China Private Label Fair (Marca China) will take place on September 8–9, 2026, at the Guangzhou Poly World Trade Expo Centre.
As the sister exhibition of Marca by BolognaFiere & ADM, Marca China is the leading trade fair dedicated to the Private Label sector, bringing together manufacturers and retailers and driving the continued development of the industry in China.
Key Market Highlights
• In 2025, private label sales by supermarkets and retail chains in China exceeded RMB 380 billion, representing a 17% year-on-year increase and accounting for 9.2% of total retail sales.
• The China Chain Store & Franchise Association forecasts annual Private Label sales growth of 15% over the next five years.
• The industry is evolving from simply increasing market share to creating greater consumer value.
• Key trends among Chinese retailers include stronger supply chain integration, data-driven product development, and the creation of new competitive advantages focused on health, environmental sustainability, and other value-added factors.
Marca China 2026: Positioning and Role
Since its first edition in China in 2021, MARCA China has achieved significant growth in the market by leveraging the expertise and know-how of its sister exhibition, MARCA by BolognaFiere & ADM, which is held annually in Bologna and has now reached its 23rd edition, with increasing success year after year.
As the economic hub of Southern China, Guangzhou is home to leading manufacturing enterprises and benefits from a complete industrial supply chain. Its large consumer base and diversified retail landscape create substantial market opportunities for the private label industry.
Furthermore, Guangzhou's strategic location provides direct access to Southeast Asian markets, reinforcing its role as one of China's key international trade centers. This positioning offers Private Label manufacturers broader development opportunities and the potential to expand their global reach.
Exhibitors and Visitors
Marca China 2026 focuses on two main sectors:
Food
• Snacks and beverages
• Fruit and vegetable products
• Ready-to-eat meals and canned foods
• Chilled and frozen products
• Fresh food
Non-Food
• Home care products
• Personal care products
• Pet care products
• Packaging
• Services
The exhibition will cover 20,000 square meters and host more than 500 highly qualified manufacturers. Over 20,000 professional visitors are expected to attend.
Industry forums and business matchmaking activities will also be organized, bringing together buyers and industry experts from various countries.
Visitor Profile
• Retailers
• E-commerce operators / MCNs
• Brand owners and brand operators
• Supply chain professionals
• Specialty stores
• Importers
• Hospitality and foodservice operators
• Distributors and wholesalers
The Innovative “2+1+N” Model
Marca China adopts an innovative “2+1+N” format consisting of:
• 2 exhibition days
• 1 Supplier-Retailer Day
• N roadshows throughout the year
“2” – Two Exhibition Days
The exhibition is open exclusively to industry professionals. More than 500 qualified exhibitors will showcase world-class private label products to over 20,000 retailers, brand owners, specialty stores, e-commerce operators, traders, importers, exporters, and other professional buyers. The event will also feature numerous industry forums and networking activities.
“1” – Supplier-Retailer Day
Held the day before the exhibition, this dedicated event includes training sessions, knowledge-sharing opportunities, featured product showcases, and a welcome dinner.
Its goal is to provide an effective business platform where exhibitors and buyers can establish valuable commercial connections.
“N” – Roadshows Throughout the Year
As an extension of the Supplier-Retailer Day, Marca China organizes a series of roadshows across China.
These events include:
• Private Label industry trend reports
• Featured product showcases
• Business networking meetings
• Additional activities designed to create synergies between exhibitors and professional operators
Why exhibit at Marca China?
✔ Meet qualified buyers actively looking for international suppliers.
✔ Build new business relationships through pre-arranged B2B matchmaking meetings.
✔ Join the exclusive Supplier-Retailer Day, where exhibitors meet selected retail decision-makers before the exhibition officially opens.
✔ Showcase your products in the heart of Southern China, the gateway to the Greater Bay Area and one of Asia's most dynamic retail markets.
✔ Receive benefits including the possibility to expose two products for display, an invitation to a business dinner, and one accommodation in a 4-star hotel for four days.
Organizers and Partners
Marca China 2026 is organized by BolognaFiere China Ltd., a BolognaFiere Group company, in collaboration with:
• Guangdong Chain Operations Association
• Guangdong Food Circulate Association
• Guangzhou Food Safety Association
• China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts
• Guangdong Chamber of Daily-Used Chemical
Find out more details on the dedicated page.