A unique opportunity to explore the evolution of the supply chain. Innovation and sustainability are the focus of the next edition.

Marca Tech, the Marca by BolognaFiere area dedicated to goods for the Private Label supply chain, is preparing to return in 2025 for its 11th edition. A must-attend event for the industry's business community, which will have the opportunity to explore the latest trends in innovation, sustainability and operational performance.

At this edition, Marca Tech is confirmed as a key hub for companies aiming to optimize production flows, manage resources more effectively and develop more sustainable packaging solutions. There are 100 companies attending Marca Tech with a wide range of events scheduled at Marca Tech Lab in Hall 36, a meeting point dedicated to conferences and technical discussions.

Among the events not to be missed is definitely the Packaging Observatory, curated by Nomisma, which will highlight the role of packaging in PL; followed by a panel discussion on the strategic role of the packaging supply chain for private label products. The event, organized by Marca by BolognaFiere and ADM, will feature some of Marca's leading retailers for a discussion of trends and innovations in the sector, with the participation of major U.S. retails.As every year Marca by BolognaFiere will host ADI Packaging Design Award, on January 16, 2025 an important opportunity to highlight design excellence in the service of Private Label and Large Scale Retailer. But packaging is not the only focus of the tech, there will also the topics of sustainability with the conference curated by AzzeroCO2, and technological development with the convention Ecommerce grocery: challenges and opportunities for supermarkets and online retailers organized by Ecommerce Food Conference.

Marca Tech is confirmed as a must-attend event for those who want to learn about the latest in technological and sustainable supply chain evolution. Don't miss the opportunity to be part of the future of Private Label.