The Trade Show
The Trade Show
Marca by BolognaFiere & ADM – scheduled for 13 - 14 January 2027 at Bologna’s Trade Fair District – is the only Private Label event where large-scale Retailers are also exhibitors.
The 23rd Marca by BolognaFiere & ADM is a unique opportunity to get a first-hand overview of product availability, meet buyers and category managers from major international chains, and do business with both top-end food and non-food producers and retailers looking to fill their shelves with own-brand products.
MARCA IS:
LEADER
The only international event in Italy entirely dedicated to Private Label, where the leading retailers of Modern Trade exhibit.
BUSINESS
A unique space to meet Italian and international buyers from the Modern Trade world, build strong partnerships and close new deals.
EXCELLENCE
A key meeting point for the Private Label business community, with the highest concentration of professionals from the modern distribution sector.
SYNERGY
Exclusive organisational partnerships with ADM - Associazione Distribuzione Moderna. The new partnership agreement will allow to attract a growing number of Private Label economic operators.
A COMPLETE ECOSYSTEM
The trade show is a global platform that connects all players in the Private Label supply chain: Food and Non-Food exhibitors and Retailers.
INTERNATIONAL BUYERS PREVIEW
Privileged gateway to international markets thanks to an intense incoming program of international buyers. On January 12th, Marca exhibitors will have access to an exclusive pre-show day dedicated to introducing themselves to selected international buyers who will be attending the exhibition during the official event days.
Facts & Figures Marca 2026
* Compared to the 2025 edition of Marca
Food
Marca Food is the stage for Private Label food products. It spans exhibition halls showcasing the best of national and international Private Label food production.
Over one hundred product categories offer a comprehensive overview of the Private Label food sector.
Non food
M ecosystem, Non-Food is increasingly establishing itself as a strategic pillar of Modern Organised Distribution, a rapidly expanding sector capable of redefining brand identity and consumer loyalty.
From home care to personal care, with new skincare brands for younger generations, non-food Private Labels are evolving towards a premium positioning, responding to the need for practical and effective solutions for everyday life.
Thematic Areas
Marca Fresh
A fully format dedicated to fruit and vegetables, a central element in Private Label strategies.
Fresh produce represents a true excellence of Italian retail, a management model that is attracting great interest in foreign markets: Fresh made in Italy is increasingly recognised as a benchmark of quality and innovation in the sector at an international level.
In addition to the fruit and vegetable exhibition, the event - also thanks to its collaboration with SG Marketing - hosts sessions dedicated to in-depth analysis, training and discussion on marketing and communication strategies in the department, promoting exchange and networking, as well as an “Innovation Area” where the most innovative products and packaging are on display.
Marca Tech
Marca Tech is the area at Marca by BolognaFiere & ADM dedicated to intermediate supply-chain goods and services: packaging, logistics, raw materials, ingredients, technology and services. This trade-show section will provide an all-encompassing view of operator innovations in their drive for greater sustainability and efficiency.
Marca Tech returns in 2026 for its 13th edition, confirming the sector’s major importance for companies eager to stay up-to-date by developing technological solutions to optimise production flows, make effective use of resources, and introduce increasingly sustainable packaging.
MARCA TREND
At the heart of Private Label innovation
The MARCA Trend Area will be the reference point this year for those who want to keep updated on the latest trends of Private Label and discover in which ways industry and distribution are moving.
Located at Service Center of Bologna's exhibition centre, the Marca Trend Area is the beating heart of Marca by BolognaFiere & ADM, offering a concrete and visual overview of the different sides of Private Label.
A space dedicated to innovation and visibility.
The space will be organised to accommodate the Retail Brand Area, that is, the Retailer Showcases, which will offer a unique overview within the trade fair of the new products from the main Large Scale Retail chains that will be on display.
Next to each showcase, there will be a QR code that will allow visitors to view the digital catalogue ‘PL New Products Guide’ containing references to products launched in 2025 or soon to be launched in 2026 by each Retailer.
There will also be a LED wall in a central position with images rotating at 7-second intervals of the 3 most important products among the 12 displayed by each brand.
In addition, the MARCA Trend area will be enriched by the Marca Awards, which will recognise:
- Best Innovation Product: (ex IPLS) which highlights the best product innovations presented by exhibiting companies at MARCA by BolognaFiere & ADM, organised with the support of IPLC, in the following categories: Sustainability - Wellness food (including pet-food) - Indoor & outdoor non-food wellness (indoor, outdoor, for people and pets) - Origin, provenance, supply chain and transparency - Tech
- Best Copacker Profile: which rewards the most reliable PL partner suppliers in collaboration with PL Magazine by Edizioni DM, in the following categories: Food groceries - Beverages - Fresh products - Frozen products - Home care - Personal care - Pet care - Other non-food products - Packaging
The nominated products and finalist companies for the two awards will be on display in the MARCA Trend area, offering visitors the opportunity to see the latest innovations and selected companies in person.
