MARCA FRESH EVENTS
CONFERENCES
WEDNESDAY 14 JANUARY 2026
Hours: 11:00 - 12:00
FRUIT AND VEGETABLES: UNDERSTANDING THE CONSUMER TO DRIVE THE GROWTH OF THE DEPARTMENT
Organized by SG Marketing Agroalimentare
Agorà Marca Fresh Pavilion 19
Programme
Demand segmentation; the value of convenience and service in relation to the role of the fruit and vegetable department. Sharing the results of the annual consumer survey.
Large-scale distribution round table
WEDNESDAY 14 JANUARY 2026
Hours: 14:30 - 15:30
BETWEEN SERVICE AND CONVENIENCE, HOW THE FRUIT AND VEGETABLE DEPARTMENT IS CHANGING
Organized by SG Marketing Agroalimentare
Agorà Marca Fresh Pavilion 19
Programme
Product innovation (from the first evolved to the IV range), the department's assortment architecture and purchasing behaviour. Sharing the results of the annual consumer survey and the monitoring of a panel of national large-scale retail outlets.
Large-scale distribution round table
THURSDAY 15 JANUARY 2026
Hours: 11:00 - 12:00
FRUIT AND VEGETABLES, A SUPPLY CHAIN STORY: LARGE-SCALE DISTRIBUTION AND PRODUCERS TOGETHER TO BUILD SUCCESSFUL STRATEGIES AND EFFECTIVE COMMUNICATION
Organized by SG Marketing Agroalimentare in collaboration with Myfruit
Agorà Marca Fresh Pavilion 19
Programme
Quality and certifications; links with the territory and origin; product innovation; service products; promotions and sales dynamics; point-of-sale communication
Large-scale distribution round table
THURSDAY 15 JANUARY 2026
Hours: 14:30 - 15:30
CULTIVATING RELATIONSHIPS PRODUCES GOOD FRUIT – How to talk and interact on social media
Agorà Marca Fresh Pavilion 19
Programme
Describing the supply chain through effective storytelling on social media.
Themed talk by Riccardo Pirrone Social Media Expert, CEO of Kirweb and Digital Strategist of Wonty Media.