The event that has been anticipating Private Label trends for years introduces a new chapter in promoting excellence in the supply chain. The result of a collaboration between Marca by BolognaFiere & ADM and PL Magazine by Edizioni DM, the MARCA Awards 2026 promote the best product innovations, thanks to the support of IPLC and the most reliable manufacturing partners. The Marca Awards 2026 arise from the awareness that innovation in Private Label does not end with the finished product, but covers the entire value chain: from design capabilities to industrial reliability, from packaging solutions to production excellence.

An integrated ecosystem of awards

For the first time, a single platform evaluates and rewards both product innovation and the excellence of manufacturing partners. The Best Innovation Product celebrate the most advanced solutions in five strategic categories, including the new Packaging category, which recognises the importance of packaging solutions in the evolution of private labels.

At the same time, the Best Copacker Profile identify industrial partners who represent reliability and innovation at the service of Private Label.

At the heart of the Marca by BolognaFiere & ADM experience

The Awards find their exhibition space in the new Marca Trend, a dedicated area that transforms the selection of excellence into an opportunity for discovery and discussion for international retailers and buyers.

The awards ceremony on 14 January 2026 seals a process of promotion that accompanies the winners to the international editions of Marca by BolognaFiere & ADM.

Two awards that become a strategic lever for those who shape the future of Private Label.

MARCA AWARDS | Marca