MARCA AWARDS

Marca Awards 2026 - In collaboration with PL Magazine
The protagonists of the Private Label

Marca by BolognaFiere & ADM on the 2026 edition intends to expand the experience of selecting and rewarding the protagonists of the Private Label, for the first time collaboration with PL Magazine by Edizioni DM.

The Marca Awards combine two complementary visions of the PL universe in an integrated event: on the one hand, product innovation through the Best Innovation Product (formerly IPLS - International Private Label Selection); on the other, the industrial excellence of suppliers of branded products through the Best Copacker Profile.

Following the success of the 2025 edition, which saw the aggregate participation of around 200 companies and 450 products among the candidates for the two individual awards, the initiative will be enhanced:

• before the event, via the website, official social channels and the trade press,
• during the event, inside the high-traffic exhibition area Marca Trend, animated and set up for maximum visibility,
• after the event, through activities of possible international promotion in other initiatives of BolognaFiere and extensive media support in the publications of Edizioni DM (PL Magazine, Distribuzione Moderna etc.)

PURPOSE OF THE EVENT

The Marca Awards aim to enhance:

• product innovation in the PL world, with a particular focus on internationalisation
• the excellence and reliability of PL copackers

Two complementary awards, a single celebration of the value of Private Label.

For the 2026 edition of Marca by BolognaFiere & ADM, a new exhibition space dedicated to the Marca Awards will be set up, the Marca Trend area, which will include news from the PL world both on the side of retailers and PL partners.

The Marca Trend area will be a space where the PL business community can consult, view and get updates on the news and trends proposed by retailers and PL partners. 

 AWARDS AND VISIBILITY

The finalist products and finalist companies of both awards will have visibility on the Marca by BolognaFiere & ADM website in a special section and will be physically displayed in the Marca Trend area, together with the new products from retailers.

On January 14th, at the end of the first day of the event, an awards ceremony will be organized for the winners of both awards, in which the individual products and participating companies will receive recognition for the innovation and value brought to the Private Label sector.

 TIMING AND DEADLINES

 COMPARATIVE CHART

CONTACTS

For any further information on participation in the initiative, please contact:

Marca Awards – Best Innovation Product

Greta Azzetti (greta.azzetti@bolognafiere.it) - 051 282416

Marca Awards – Best Copacker Profile

Silvia Manfredi (mail@edizionidm.it) - 02 20480344