Thematic Areas
A fully format dedicated to fruit and vegetables, a central element in Private Label strategies.
Fresh produce represents a true excellence of Italian retail, a management model that is attracting great interest in foreign markets: Fresh made in Italy is increasingly recognised as a benchmark of quality and innovation in the sector at an international level.
In addition to the fruit and vegetable exhibition, the event - also thanks to its collaboration with SG Marketing - hosts sessions dedicated to in-depth analysis, training and discussion on marketing and communication strategies in the department, promoting exchange and networking, as well as an “Innovation Area” where the most innovative products and packaging are on display.