Apr 2026
MARCA Poland 2026 confirms its role as a key Private Label platform in Central and Eastern Europe
MARCA Poland 2026 confirms its role as a key Private Label platform in Central and Eastern Europe
MARCA Poland 2026 has successfully concluded its second edition at the Poznań Congress Center, confirming its role as a key platform for the Private Label sector in Central and Eastern Europe. The event, organized by BolognaFiere Group in partnership with Grupa MTP, brought together 100 exhibitors and 800 qualified professional visitors, including 50 international buyers from 18 countries.
The show provided a fully integrated environment where manufacturers, retailers and buyers met to explore new business opportunities, exchange insights and stay updated on market trends. The format once again proved effective in facilitating targeted meetings and strengthening connections across the entire supply chain.
The event took place at a time of significant evolution for the Polish Private Label market. According to the Circana analysis presented during the exhibition, Private Label now accounts for approximately 23.5% of household FMCG spending in Poland, with value growth at +6.6% year on year. Despite this progress, the market still shows strong potential compared to the European average, where Private Label reaches a 42% share.
Consumer behaviour is also evolving rapidly. While price remains important, purchasing decisions are increasingly influenced by quality and health and wellness, signalling a gradual alignment with more mature European markets. This shift creates favourable conditions for further development of Private Label in the region.
A distinctive feature of MARCA Poland is its retailer-centric format, originally developed in Bologna. Major retail chains take part not only as visitors but as active players and exhibitors, contributing to a dynamic and business-oriented environment. The Poznań edition also benefited from the support of POHiD, the Polish trade and distribution organisation, and the participation of Lidl Polska.
The exhibition covered both Food and Non-Food sectors, offering a comprehensive view of the entire Private Label supply chain. Through its collaboration with ITA- Italian Trade Agency, the event also hosted a Hosted Buyer programme, enabling direct connections between qualified buyers from retail chains and distribution organisations and exhibitors.
Among the highlights, the MARCA Awards - Best Innovation Product exhibition showcased over 300 new product entries, including the 15 finalists selected at the latest edition of MARCA by BolognaFiere & ADM. The display emphasized key industry trends such as sustainability, wellness, transparency and technological innovation.