Istitutional Conferences marca 2026
CONFERENCES
WEDNESDAY 14 JANUARY 2026
Hours: 10:30 - 13:00
MARCA 2026 OPENING CONFERENCE - BUILDING TRUST: THE ROLE OF MODERN DISTRIBUTION AND PRIVATE LABELS
Organized by ADM - Italian Retailers’ Association and The European House Ambrosetti
Gallery Hall 21-22
WEDNESDAY 14 JANUARY 2026
Hours: 14:30 - 16:00
ROUND TABLE COMPANIES AND MDL: NEW CHALLENGES AND RESPONSIBILITIES TOWARD THE PPWR
Organized by MARCA by BolognaFiere & ADM and CONAI
THURSDAY 15 JANUARY 2026
Hours: 10:00 - 11:00
PRESENTATION OF THE 22nd MARCA REPORT ON THE 2025 EVOLUTION OF PRIVATE LABELS
Organized by Circana in collaboration with Marca by BolognaFiere & ADM
Gallery Hall 21-22
By Alfonso Giuliano – Italy Retail Leader, Circana
The 22nd Marca Report analyses the performance of private label (PL) in 2025 within the Italian large-scale retail trade, with a specific focus on the packaged consumer goods market.
During the conference, the main data and emerging trends will be presented, with an in-depth analysis of the factors that are fuelling the growth of private labels in Italy. The presentation will open with an overview of the current competitive landscape, before exploring the strategic role of private labels at both national and European level. The main factors driving development will also be analysed, offering useful insights for retailers, manufacturers and operators in the sector.
THURSDAY 15 JANUARY 2026
Hours: 11:00 - 12:00
NON-FOOD OBSERVATORY FRICTIONLESS NON-FOOD: AI AS A COMPASS BETWEEN OVERLOAD AND SIMPLICITY
Organized by GS1 Italy in collaboration with Marca By BolognaFiere & ADM