Istitutional Conferences marca 2026

PROGRAM

10:15 – 10:30 am
Participant registration

Moderator: Barbara Capponi (Journalist, Rai TG1)

10:30 – 10:50 am
Opening remarks

Gianpiero Calzolari (President, BolognaFiere Group)
Mauro Lusetti (President, ADM)
Matteo Zoppas (Presidente, Agenzia ICE)

10:50 – 11:05 am
Institutional address

Valentino Valentini (Deputy Minister for Enterprises and Made in Italy of the Italian Government)

11:05 – 11:25 am
Growth and stability: challenges for the national system

Veronica De Romanis (Professor of European Economic Policy, Stanford University, Florence and LUISS Guido Carli, Rome)

11:25 – 12:00 am
Presentation of the 2026 Position Paper
“Building Trust: the role of Modern Distribution and Private Labels”

Benedetta Brioschi (Partner and Head of Food & Retail, The European House – Ambrosetti and TEHA Group)
Nicola Neri (Chief Executive Officer, IPSOS)

12:00 am – 12:35 pm
Roundtable discussion among agri-food supply chain stakeholders

Mauro Lusetti (President, ADM - Assciazione Distribuzione Moderna)
Ettore Prandini (President, Coldiretti)
Flavio Ferretti (President, IBC – Association of Consumer Goods Industries)
Anna Rea (President, ADOC – Association for Consumer Protection and Guidance)

12:35 – 12:50 pm
Institutional address

Francesco Lollobrigida (Minister of Agriculture, Food Sovereignty and Forestry of the Italian Government)

12:50 – 12:55 pm
Closing remarks

The event aims to provide an overview of the sustainability requirements set out in the new Regulation (EU) 2025/40 on packaging and packaging waste.

The general objectives and the new provisions introduced by the Regulation will be presented, along with deadlines and implications for companies and for DMOs.
As part of its support activities for associations and companies, CONAI will also present the tools it provides for the design of packaging with reduced environmental impact and compliant with current regulations.

Moderator (RAI): Roberta Rizzo (Head of Service, Rai News24)

Curated by Alfonso Giuliano – Italy Retail Leader, Circana

The 22nd Marca Report aims to analyze the 2025 performance of Private Labels (PL) in the Italian Large-Scale Organized Retail sector, with particular reference to the Fast-Moving Consumer Goods (FMCG) market.

The conference will provide an overview of the main data and emerging trends, exploring in depth the factors driving the growth of Private Labels in Italy.

The Non-Food Observatory addresses highly diverse sectors, with volume trends varying according to the reference industry; however, some dynamics cut across sectors and reflect common trends. One such trend is the growing demand among non-food consumers for frictionless, convenient and memorable experiences. The availability of “everything, immediately,” both online and offline, does not always align with simplicity and accessibility. At times, an excess of offerings can confuse consumers, and information overload leads to greater effort in interpretation and decision-making. In this context, can AI offer a key to simplification? Perhaps yes—but it depends on the level of knowledge and application. We will explore what consumers think about AI and how they use it during the purchasing phases of non-food products.

Speaker: Samanta Correale (Senior Business Intelligence Manager, GS1 Italy)

PROGRAM

3:30 – 4:00 PM

EUDR AND DIGITAL PRODUCT PASSPORT: GS1’S RESPONSE TO THE CHALLENGES OF SUSTAINABILITY

Achieving European sustainability and digitalization goals also means responding to the many regulations that require structured data sharing among companies throughout the entire supply chain.

The workshop “EUDR and Digital Product Passport: GS1’s response to the challenges of sustainability” will provide an opportunity to explore in depth:

• The Deforestation Regulation (EUDR), which aims to ensure that goods placed on the EU market are not linked to deforestation or forest degradation;
• The Digital Product Passport (DPP), introduced under the Ecodesign for Sustainable Products Regulation (ESPR), which defines new requirements for more sustainable, transparent and circular products.

Concrete tools based on GS1 international standards will be presented: solutions already available that enable companies to meet regulatory requirements, facilitate traceability, promote supply chain transparency and simplify the communication of information required by regulations.

Speakers
Micol Vialetto (Standard Specialist, GS1 Italy)
Tommaso Alabardi (Public Policy Manager, GS1 Italy)

4:00 – 4:20 PM

PROCEDO CLIENT: THE DIGITAL ECOSYSTEM THAT ACCELERATES EXCHANGES IN THE FMCG SUPPLY CHAIN

This presentation will focus on Procedo Client, the new digital platform by GS1 Italy Servizi that enables retail companies to automate and standardize document flows with their network of suppliers. The session will illustrate the benefits for retailers: from easy setup of data flows and supplier onboarding, to testing and continuous monitoring of documents sent and received.
An end-to-end approach that reduces complexity and costs, transforming the digitalization of EDI flows into a strategic lever for a more efficient, integrated and collaborative supply chain.

Speaker
Mirko Repetto (Sales & Business Development Manager, GS1 Italy Servizi)

4:20 – 5:00 PM

THE POWER OF PRIVATE LABELS: TOOLS AND SKILLS FOR WINNING CATEGORY MANAGEMENT

The evolution of Category Management and Private Labels reflects the transformation of large-scale retail: from commercial intermediary to value creator for customers and the production ecosystem. In this scenario, Private Labels and Category Management are not two parallel worlds, but two sides of the same coin: both were created to better interpret the market and today—also thanks to GS1 standards and tools—have become integrated levers of competitiveness and innovation.

The presentation by the GS1 Italy Academy will illustrate how Private Labels must be fully integrated and managed within the eight phases of Category Management. It will highlight how this approach requires organizational evolution and the development of new skills. The key role of integrating GS1 standard tools—particularly GS1 Digital Link and Immagino Mex—will also be analyzed, showing how they can practically map and support the category management process for integrated brand management.
The session will conclude by illustrating how a combined vision of Category Management and Private Labels is essential to capture market trends, meet customer needs and build a competitive and coherent offering.

Speakers
Antonella Altavilla (ADF Sas Consulting, GS1 Italy Academy Consultant)
Ermanno Bertelle (Training Manager, GS1 Italy Academy)