Thematic Areas
Fresh produce, especially fruit and vegetables, are increasingly on the top of consumers’ to-buy list. Not only wholesome and health-promoting, fresh foods are also an ideal private label product. Marca Fresh is the exclusive format for sustainable innovation in the fruit and vegetable sector, a show-within-a-show where, together with SG Marketing, BolognaFiere turns the spotlight on this sector’s strategic role. Participants will receive in-depth analyses of the market as well as have exchange and networking opportunities - all essential to keep abreast of a fast-changing market sector.
The sixth edition of Marca Fresh will cover an area of 2,500 square meters and feature a record presence of over 80 companies across 130 exhibition modules. MARCA Fresh represents the highest concentration of “fresh” excellence ever, a clear sign of the sector’s vitality and its central role in private label strategies. Here, companies will be able to meet modern retail players and buyers from major distribution chains, stay up to date on trends and consumer habits, hear best-case studies, and engage in discussions on new consumer needs.