IPLS - INTERNATIONAL PRIVATE LABEL SELECTION

IPLS - INTERNATIONAL PRIVATE LABEL SELECTION

Marca By BolognaFiere 2025 IPLS - Marca by BolognaFiere aims to develop the experience of IPLS, International Private Label Selection for private label products, already implemented in the previous 3 editions of Marca by BolognaFiere in collaboration with IPLC.

Starting with the next edition, the launched or soon-to-be-launched products of the exhibiting companies, as well as being present and visible before (on the website and social media of the event) during (at a highly visible and animated exhibition space called IPLS MANUFACTURERS' INNOVATION EXPO) and after the event (at other international initiatives organized by Marca by BolognaFiere such as Marca China), can be previewed by international buyers during the INTERNATIONAL BUYERS PREVIEW that will take place on the afternoon of January 14, 2025.

 

HOW PARTICIPATE

To join, companies will need to fill in the IPLS 2025 application form, entering a maximum of three innovative products, either just launched or to be launched. After joining, they will have to access the section dedicated to IPLS 2025, in their reserved area and upload at least two HD images and a detailed description of each product. From the drop-down menus they will have to select the scope they belong to and its subcategory.

The domains the submitted products must belong to are the following ones:

1. Sustainability

  • Environmental
  • Social
  • Economic

2. Wellness food (including pet-food)

  • Mediterranean diet
  • Health and preventive diet
  • Vegan, vegetarian, flexitarian, reducetarian diets
  • Personalized diet

3. Indoor & outdoor non-food wellness (indoor, outdoor, for people and pets)

  • Purification
  • Hygiene and cleaning
  • Natural furniture and kitchen products
  • Water consumption
  • Protection of good night’s sleep

4. Origin, provenance, supply chain and transparency

  • Made in Italy
  • Products from other countries and cultures of the world
  • Transparency

In case a product falls into more than one category, the prevailing one should be highlighted. Such highlighting will allow, in communication, and display, also during the fair, to correctly place the product according to the listed categories.

 

 

The exhibition space will allow visitors to go through innovation categories, shelves and showcases containing the products with descriptions, which will be located in an area of high footfall and traffic.

Exhibitors registered for IPLS 2025 will have priority access to b2b meetings with international buyers at the International Buyers Preview scheduled for January 14.
In fact, the International Buyers Preview will feature a preview of IPLS products in a dedicated area for foreign buyers on the afternoon before the two-days trade show.
Meetings on January 14 will be scheduled in advance by Preview exhibitors through “special” access to the b2match platform.

The IPLS display of products will be manned and animated with the presence of a fifth/background where managers of participating companies can take photos.
 

 

 

Expertise on Field - IPLC partners, co-organizer of the IPLS, upon their unquestionable evaluation of the innovations, will select up to 30 companies, which will be offered a free mentoring meeting – to be scheduled after the event - on innovation and development of PL products, addressed to Italian and European retailers.

The space will accommodate screens that will “loop” to show images of the products on display and/or very short videos provided by the companies themselves. In this space, as well as at the entrances, the magazine editions of the “day one and day two” of the event will be distributed. The communication and media activities intended for the products and companies exhibiting in this space will also proceed in the follow up of the show in view of the Marca China edition June 2025 and Marca by BolognaFiere 2026.
 

 

 

HOW AND WHEN TO APPLY

Applications must be filled in by completing the appropriate form available HERE and must be returned to the Show Office by October 14, 2024

Once the application is registered, the Show Office will activate the “IPLS 2025” section within the exhibitor reserved area where detailed information and photos of the products to be presented should be uploaded.

Exhibitors will be required to hand over at least 2 physical samples for each presented product, in the form of mock-ups, to BolognaFiere for the realization IPLS 2025 show, during the exhibition days. The products will then be retained by BolognaFiere for submission to Marca China and/or any other international initiatives organized by Marca by BolognaFiere.
Products in mock-up form must be sent to the Marca Show Office, following BolognaFiere's acceptance of the application, and no later than January 7, 2025 to the following address:

BOLOGNAFIERE SPA – MAGAZZINO CFP
Segreteria MARCA by BOLOGNAFIERE
Via Maserati, 20/c
40128 Bologna
 

CONTACTS

For further information please contact:
• Paola Lacchini (paola.lacchini@bolognafiere.it) – ph. + 39 051 282968
• Joi Kimberly Nano (kimberly.nano@bolognafiere.it) – ph. + 39 051 282865
• Grazia Esposito (grazia.esposito@bolognafiere.it) – ph. + 39 051 282414