Marca China 2024



The 3rd Marca China International Private Label Fair 2024 (Marca China) takes place on 26–28 June at the Shenzhen Convention and Exhibition Centre (Futian). It is organised by BolognaFiere China Ltd., a wholly-owned subsidiary of the Italy-based BolognaFiere Group, in collaboration with the Shenzhen Retail Business Association and the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts.

With a focus on food, household goods, beauty and personal care products, packaging, design and consulting, Marca China showcases both leading private label categories, such as food and beverages, and new consumer trends in organic health products and creative packaging design. The Fair covers an area of 20,000 square meters and convenes more than 400 high-quality exhibitors and over 10,000 professional buyers. Marca China positions itself as a premium event encompassing all categories of private labels and closely follows the trends of both domestic and international consumer markets, while forging connections among manufacturers, source factories, retailers, and brand owners to facilitate the growth of the Chinese private label industry.

The 3rd Marca China is set to revolutionise the traditional exhibition format by unlocking a brand new ‘1+2’ model, which provides exhibitors with an experience that goes beyond expectations. It is an international, forward-looking private label fair, heralding a new era for Marca China.


The ‘1+2’ model is a high-yield, low input replacement for the final day of the traditional exhibition, with the Exclusive Supplier-Retailer Day for exhibitors bringing exhibitors and buyers together in advance of the exhibition and providing them with the opportunity to collaborate for a more finely-tuned, better-matched and efficient experience.

The ‘1’ refers to the Exclusive Supplier–Retailer Day on 26 June at the Shenzhen Convention & Exhibition Centre (Futian), which is open exclusively to the exhibitors and specially invited qualified buyers. Buyer guests include private label directors and managers, procurement and product directors and managers from global retailers, brands and specialty stores; product managers from e-commerce and MCN agencies; as well as procurement managers from distribution agents and import companies. Exhibitors can participate in the following professional events: Diverse Industry Training Sessions, Buyer’s Product Selection Sharing Sessions, Featured Product Showcase and Welcome Dinner.

The ‘2’ refers to the two days of exhibition, which takes place in Halls 7 and 8 of the Shenzhen Convention & Exhibition Centre (Futian) on 27–28 June. More than 20 professional forums and events are expected to be held on-site, and exhibitors gain over 10 million exposures through online and offline promotion channels.

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