INSTITUTIONAL CONFERENCES MARCA 2025

By Alfonso Giuliano – Italy Retail leader, Circana 

The “XXI Rapporto Marca” aims to analyze the 2024 performance of the Private Label (PL) within the Italian Large-Scale Retail sector, in the current market context of the Fast Moving Consumer Goods. During the conference, key insights and market trends will be presented, with particular focus on the dynamics that are characterizing the growth of Private Label in Italy.

1. The Performance of Fast Moving Consumer Goods: what is the state of health of the Market, the trend of prices and what is the role of promotions
2. The Role of the Private Label: the consolidation of the performance of the Private Label and how the growth model is expressed among the different Marketing levers
3. Leadership and Consumer Baskets: where is the leadership of Private Label and how it behaves in different Italian Consumer Baskets, exploiting the opportunities

GS1 Italy's Osservatorio Non Food tells us about a very heterogeneous and dynamic world: sales volume trends are on the rise, but not for all sectors and with a major rationalisation of sales areas.

Key insights reveal that:

• shop locations located in shopping centres and city centres are suffering;
• certain trends born in the post-pandemic are being consolidated;
• consumer choices influenced by their generation are becoming more and more articulated, even more so when it comes to sustainability.

This and much more from the GS1 Italy Osservatorio Non Food.

Speaker

Samanta Correale, business intelligence senior manager - GS1 Italy