2025 CONFERENCES

During the conference, challenges, opportunities, and trends in online grocery will be discussed. Supermarkets and food retailers cannot afford to remain unaware of what is happening on the web.

Over 4 billion is the revenue transacted in online food sales in 2023, with a double-digit growth rate year over year. This figure, coupled with the lack of growth in offline retail, shows how ecommerce is gaining market share.

The conference will share market data and address issues such as the UX of online grocery sites and optimal digital catalog management in the grocery sector. In addition to Marco Biasin, Director of the Ecommerce Food Conference and an expert in online food, speakers at the conference will include Gian Maria Gentile, General Manager of EasyCoop, Ilaria Rubinetti, Head of Ecommerce at Conad, Luca Ambrosini, Head of Ecommerce at Carrefour, Francesco Chiappini, CEO of Ecommerce School and Valeria Miccolis, eCommerce Sales Leader of NielsenIQ.

Schedule:

From 10.00 to 10.20: Overview with online large-scale retail data - Valeria Miccolis

From 10.20 to 10.40: The ideal UX for those selling Grocery Online - Marco Biasin

From 10.40 to 11.00: Optimal digital catalog management in grocery - Francesco Chiappini

From 11.00 to 12.00: 20-minute interviews with top online large-scale retail players:

• Gian Maria Gentile, General Manager of EasyCoop
• Ilaria Rubinetti, Head of Ecommerce at Conad
• Luca Ambrosini, Head of Ecommerce at Carrefour

Organizer: Ecommerce Food Conference, a brand of Ecommerce School

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Creating value for tomorrow: how organic can strengthen brand identity and the emotional connection with customers

The conference “BEYOND ORGANIC PRODUCTS: INNOVATION, CONSUMER’S TRUST AND SUSTAINABILITY FOR A NEWRELATIONSHIP WITH THEPUBLIC”, aims to explore the strategic role of the organic products in the retail and Large-Scale Distribution sectors, with a focus on innovation and sustainability. Moderated by Armando Garosci, Director of Largo Consumo, the event will take place on January 15th, 2025, at 2.30 p.m., as part of MARCA.

The topics covered will be essential for understanding how organic sector can uniquely address the new needs of a consumer focused on sustainability, transparency, and quality. The panels of the day will engage the audience in a discussion starting with the differences between organic and “residue free” products, highlighting the unique features and advantages of the organic certification. Additionally, the positive contribution of organic farming to the environment and biodiversity will be explored, with particular attention to its impact on local communities and social well-being.

One section will be dedicated to the Green Claims Directive, with which organic products are already compliant, in order to assess the communication opportunities this compliance offers to retailers, who are increasingly focused on strengthening a transparent and value-driven relationship with customers. The final roundtable will provide an opportunity to compare the experiences of various brands and the actions already undertaken to strengthen brand identity and the emotional connections with consumers, emphasizing private-label products and organic offerings as key drivers for connection and customer loyalty.

Presentation by AzzeroCO2 Sustainability Team, with the participation of Natalia Massi, ESG Manager Gruppo Promotica SpA

With an evolving regulatory landscape that requires organisations to make a structural change towards more sustainable and transparent models, the meeting aims to offer a practical and operational framework to support companies in adopting measurable strategies, capable of reducing impact and generating real value for the environment, society and business. From corporate sustainability assessment and planning tools, to indications to communicate the results achieved responsibly and correctly, aligning with the directives and avoiding the risk of greenwashing. During the meeting, the case of the Promotica company will be presented and it will illustrate the actions implemented in the organisation’s sustainable management process.