International Buyers Program

An exclusive opportunity to connect with the world of Private Label.

The International Buyers Programme is a project dedicated to selected foreign buyers from all over the world who are interested in getting a preview of the excellence presented at MARCA by BolognaFiere & ADM.

Thanks to a tailor-made program, participants can access exclusive benefits and meet exhibitors in advance during the International Buyers Preview, scheduled for the afternoon of January 13, 2026, from 1:30 pm to 6:30 pm, in a dedicated area within the exhibition center (Hall 31).

If you are an international buyer, ask to participate in the programme: fill out the form!

How to participate

International buyers and exhibitors of MARCA by BolognaFiere & ADM can register on the official B2Match matchmaking platform, a tool that allows you to:

• plan B2B meetings in advance;
• get a preview of the event participants;
• optimise your appointment schedule;
• create new strategic connections.

To participate in the Preview on 13 January 2026, you must indicate your availability for the afternoon of that date when registering.

🔗 Registration is open on B2Match. The link is available in the reserved area.

Project promoted in collaboration with: