MARCA TREND

 MARCA Trend Area by Marca by BolognaFiere & ADM

Il cuore dell’innovazione della Marca del Distributore

The MARCA Trend area will be the reference point this year for those who want to keep updated on the latest trends of Private Label and discover in which ways industry and distribution are moving.

Located at Service Center of Bologna's exhibition centre, the Marca Trend Area is the beating heart of Marca by BolognaFiere & ADM, offering a concrete and visual overview of the different sides of Private Label.

A space dedicated to innovation and visibility.

The space will be organised to accommodate the Retail Brand Area, that is, the Retailer Showcases, which will offer a unique overview within the trade fair of the new products from the main Large Scale Retail chains that will be on display.

Next to each showcase, there will be a QR code that will allow visitors to view the digital catalogue ‘PL New Products Guide’ containing references to products launched in 2025 or soon to be launched in 2026 by each Retailer.

There will also be a LED wall in a central position with images rotating at 7-second intervals of the 3 most important products among the 12 displayed by each brand.

In addition, the MARCA Trend area will be enriched by the Marca Awards, which will recognise:

 

Best Innovation Product: (ex IPLS) which highlights the best product innovations presented by exhibiting companies at MARCA by BolognaFiere & ADM, organised with the support of IPLC, in the following categories:

 

  • Sustainability
  • Wellness food (including pet-food)
  • Indoor & outdoor non-food wellness (indoor, outdoor, for people and pets)
  • Origin, provenance, supply chain and transparency
  • Tech

Best Copacker Profile: which rewards the most reliable PL partner suppliers in collaboration with PL Magazine by Edizioni DM, in the following categories:

  • Food groceries
  • Beverages
  • Fresh products
  • Frozen products
  • Home care
  • Personal care
  • Pet care
  • Other non-food products
  • Packaging

The nominated products and finalist companies for the two awards will be on display in the MARCA Trend area, offering visitors the opportunity to see the latest innovations and selected companies in person.