GS1 Italy's Non Food Observatory returns to Marca by BolognaFiere: analysis, trends and solutions for the non-food sector, with a focus on Digital Product Passport.

This year, Marca by BolognaFiere will once again host the presentation of GS1 Italy's Non Food Observatory, a highly relevant event for companies in the non-food sector. The Observatory, in its second edition at Marca by BolognaFiere, confirms itself as an essential tool for providing strategic direction to companies, analyzing market dynamics, identifying emerging trends and opportunities in the non-food sector.

The event dedicated to Private Label, after the presentation of the XXI Report on Private Label Trends in Italy by Circana, will also talk about Non Food with GS1 Italy providing a detailed overview of the evolution of as many as 13 non-food segments, supporting businesses with useful data and information and an in-depth analysis of consumer trends, best practices and successful strategies.

A special moment will also be devoted to the topic of the Digital Product Passport. This tool, created in response to European directives on circular economy and sustainability, is a literal “digital passport” that gathers crucial information on the life of products, from their origin to how they are recycled. GS1 Italy's Non Food Observatory continues to be an indispensable resource for all companies wishing to remain competitive in the non-food market by focusing on innovation, sustainability and strategic development.

GS1 Italy, with a dedicated stand, will offer details on the Digital Product Passport and the GS1's standards required for its implementation.

About GS1 Italy

Since the revolutionary introduction of the bar code in 1973, the nonprofit organization GS1 has been developing the most used standards in the world for B2B communication. In Italy, GS1 Italy brings together more than 40 thousand companies in the large-scale consumer goods, healthcare, banking, logistics, food service and construction sectors. GS1 standard systems, ECR shared processes, services and research observatories that GS1 Italy provides simplify and accelerate the process of digital transformation of enterprises and the supply chain, because they enable companies to create rewarding experiences for consumers, increase transparency, reduce costs and make sustainable choices.