The first edition of Marca Poland, scheduled for 2 and 3 April 2025 at the Poznań exhibition centre, is preparing to welcome Private Label professionals, buyers and companies, offering them important opportunities to develop their business - through new contacts and valuable business relations - and exclusive appointments, presented in the framework of dedicated conferences and events.

Particularly interesting - immediately after the opening ceremony - is the conference Analysis and presentation of PL data in the German market and the main European countries organised by Circana, during which the latest PL data will be presented with a focus on France, Spain, the UK, the Netherlands and Italy.
In the second part of the conference, there will be an analysis of performance and scenarios for the German market, detailing the levers of the marketing mix in terms of value, volumes, prices, distribution channels, new launches, innovation and the role of the Discount industry.

Also not to be missed is the appointment dedicated to IPLS - International Private Label Selection, the initiative of Expertise on Field - IPLC The Retailer Brand Specialists to promote innovative Italian private label products on international markets. A total of 180 companies took part in IPLS 2025 with 400 candidate products: the 16 products selected in Bologna last January will be presented at Marca Poland on the opening day.
The following day, the conference Private label and retailer brands: extraordinary scenarios for a successful relationship between manufacturers and retailers, also by IPLC, is expected to focus on data, experiences, trends and development opportunities for PL, with a focus on the key factors for success in the segment.

Marca Poland, the calendar of main events

2 april

9.00 A.M. Press conference and ribbon cutting at Marca Poland

10.00 A.M. Analysis and presentation of PL data in the German market and major European countries by Circana

2.00 P.M. IPLS presentation ceremony, organised by Marca by BolognaFiere and Expertise on Field - IPLC The Retailer Brand Specialists

3 april

10.00 A.M. Private label and retailer brands: extraordinary scenarios for a successful relationship between manufacturers and retailers by Expertise on Field - IPLC The Retailer Brand Specialists

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