The excellence of private label on stage: the winners of the Marca Awards and the ADI Packaging Design Award 2026

The 2026 edition of MARCA by BolognaFiere & ADM confirmed its role as a strategic ecosystem for innovation, offering exhibiting companies a high-profile showcase to highlight their research and development efforts. This visibility reached its peak during the award ceremonies celebrating the best partners and the most innovative products in the sector.

The protagonists of the Marca Awards 2026

The heart of the celebrations was represented by the Marca Awards, divided into two key categories to capture excellence across the entire Private Label supply chain.

Best Innovation Product: first-place winners by category

The award dedicated to new product launches celebrated companies capable of anticipating emerging consumer trends:

• Sustainability: Wepa Italia S.r.l. with its line of 100% recycled, unbleached tissue napkins
• Food Wellness: Eurovo S.r.l. with the high-protein dessert “Cremoso Le Naturelle”
• Indoor & Outdoor NonFood Wellness: MK S.p.A. with the antiwrinkle spray “Wosh”
• Origin, Provenance, Supply Chain and Transparency: Menodiciotto S.r.l. with “Our ice cream in a jar”
• Tech: Roncadin S.p.A. SB with the “Air Fryer Pizza”

Discover all the finalists and product details 

Best Copacker Profile: the reliability of Private Label partners

Industrial excellence among manufacturing partners was recognized with first place across the following categories:

• Beverages: B&G – Limmi
• Food Groceries: F.lli Polli
• Fresh Products: Salumificio Fratelli Beretta
• Frozen Products: Roncadin
• Other NonFood Products: I.M.I. – Bio Table
• Home Care: Saci Industrie
• Personal Care: Essity PLD Italy
• Petcare: Andriani
• Packaging: IFCO Systems Italia

Discover all the finalists and company details

ADI Packaging Design Award: design as a strategic driver

Adding to the overall picture of excellence, the 10th edition of the ADI Packaging Design Award celebrated solutions that integrate formal quality, sustainability, and industrial capability. The selected projectsin - cluding those by Italchimica Srl, Cappellini Veg Lab Srl, Sorma Spa, and the special mention awarded to SMP Srl - receive a prestigious recognition: they pass the first selection phase for the ADI Design Index 2026 and are preselected for the 30th Compasso d’Oro Award.

MARCA by BolognaFiere & ADM: a visibility hub for businesses

Through these celebratory moments, MARCA by BolognaFiere & ADM affirms itself not only as a business fair but also as a scouting platform, where design value and technological innovation become essential competitive levers for retailers and their partners.