Apr 2026
The Marca Poland 2026 Conferences – Trends, Strategies and Innovations
The Marca Poland 2026 Conferences – Trends, Strategies and Innovations
The second edition of Marca Poland is a prestigious event dedicated to professionals in the private label industry. The conference offers a unique opportunity to explore the latest trends, strategies, and innovations shaping the private label market. Experts will share market analyses, inspiring case studies, and practical insights on building strong and lasting relationships between manufacturers and retailers.
Conference Program
April 21, 2026 – Tuesday
11:00 a.m.
Opening of Marca Poland Trade Fair
Filip Bittner - Vice President, Grupa MTP
Rossano Bozzi - Director, Business Unit BolognaFiere
Roberto Cafiero - Director, Italian Trade Agency – Warsaw Office
12:00 a.m.
Private Label momentum: Global & European market insights with a spotlight on Poland and Romania
Alex Chiesa – Retail Senior Manager Sales & Insights, Circana (In English)
April 22, 2026 – Wednesday
10:15 a.m.
Retail Brand Innovation Scenario. The challenge of innovation in private labels: examples and good practices from European markets.
Stefano Ghetti - Managing Partner, Expertise On Field - Partner IPLC
11.00 a.m.
The branding journey of private label in Europe. Cases: Tesco & Waitrose - Great Britain, Mercadona & Continente - Iberia, Conad & Coop – Italy
Paolo Palomba - Managing Partner Expertise on Field - Partner IPLC
12:00 p.m.
PPWR and GPSR Regulations – new requirements for market placement, labeling, and documentation. What is the responsibility of the brand owner, and what falls under the contract manufacturer?
Patryk Kalinowski, Marcin Rytel – Food and Product Law Center
1:00 p.m.
Marketplace and online sales – private label development in online sales and marketplaces
Jakub Szarek - Trainer and marketplace consultant