The Second Edition of MARCA Poland Returns in April

On April 21–22, 2026, the second edition of MARCA Poland will return to Poznań. This international trade fair aims to connect Private Label manufacturers from both the food and non-food sectors with the main European large-scale Retailing.

The event offers an international platform that brings together manufacturers, distributors, and representatives of major large-scale retailing and distribution groups, fostering the exchange of innovation, expertise, and concrete business opportunities.

Organized by BolognaFiere and MTP Grupa - an important Polish trade fair organizer - MARCA Poland has become a key event in Central Europe, creating an ideal space to present new products, establish commercial contacts, and strengthen partnerships.

Thanks to the support of ITA (Italian Trade Agency), MARCA Poland will host numerous participants from Eastern Europe, Scandinavian countries, Germany, Spain, Serbia, Lebanon and Morocco.

In Poland, Private Label products account for about 24% of household spending on FMCG items and continue to grow in both value and volume. They are no longer perceived as simple low-cost alternatives, but as competitive solutions in terms of both quality and price when compared to national brands. Across Europe, Private Label exceeds 30–40% of FMCG sales, reaching as high as 50% in some markets, confirming strong and rising interest in this segment.

MARCA Poland 2026 is the place where innovation and experience meet, shaping the future of Private Label through dialogue, collaboration, and new commercial opportunities. Visit the MARCA Poland 2026 website (Marca Poland - prive label trade fair, Poznan, 21-22 April 2026)