As a result of the collaboration between BolognaFiere and MTP Group, Marca Poland was born, an event of international scope that aims to integrate the private label market in Poland, creating new business opportunities.

Announced at the Polagra exhibition, one of the most important fairs in Eastern Europe for the food and Horeca industry (Poznań, September 25-27, 2024), inspired by the successful Marca by BolognaFiere format, Marca Poland starts under the best auspices.

Co-organized by BolognaFiere and MTP Group, the first edition of Marca Poland will take place on Wednesday, 2 and Thursday, 3 April 2025 at the Poznań Congress Center. More than 200 exhibitors from Poland, Italy, Spain, Germany and other European countries are expected to attend, along with 250 buyers from European retail chains. Lidl and Zabka - a Polish mini market chain - present with an exhibition stand at Polagra, have shown particular interest in the Marca Poland project.

Planned at the beginning of the year to meet the needs of large-scale retail buyers looking for new suppliers, Marca Poland aims to connect food and non-food product companies with leading European retail chains, offering a unique opportunity for development and the chance to forge new business partnerships. In fact, Marca Poland aims to become a reference point for companies interested in the Eastern European market, providing a platform for promotion and exchange of ideas between industry professionals.

The Polish market

Poland is one of Europe's fastest-growing countries, with a projected trademark market growth of 7% CAGR, compared to the European average of 2.1%. Italian companies are increasingly interested in expanding into Eastern European markets, and the Poznan International Fair offers an excellent location for business meetings. With MTP Group's experience in the food & beverage sector and Marca by BolognaFiere's 20 years of know-how, this joint venture will increase the attractiveness of private label markets, gaining a foothold in Eastern Europe.